
Serving Up Success: The Fantastic Foodie Journey of the Dindin Family
Last Edited on June 07, 2023
It is in a beautiful corner of France, Cercoux, that my family decided to stir up the local food scene with their incredible flavors. Over the past four years, I've had the chance to be right by their side, helping them turn their passion for food into a successful business.
My mom, Christine, is the brain behind our venture. With her keen business sense, she turned our kitchen's divine creations into a profitable enterprise. Meanwhile, my dad, Hervé, has a magic touch when it comes to food. He's a wizard with a spatula, bringing his enchanting recipes to life. Then there's my sister, Maïlys, who could put any dessert lover under her spell with her exceptional baking skills. Together, they make an unbeatable team!
Our food journey started with my parents' shared love and experience for cooking. Initially working for well recognized establishments in France and Belgium, my parents understood their potential and decided to turn their passion into a business. My mom took over running the business while my dad focused on creating culinary masterpieces in the kitchen.
Maïlys, who has been studying baking in depth, had a knack for all things digital. She used her tech-savvy skills to give our family business a powerful presence online. Meanwhile, I focused on creating our websites and put some structure on our social media accounts, helping to spread the word about our mouth-watering offerings. The combination of my family's old-school cooking and some modern techniques soon had people flocking to our door.

Then, the COVID-19 pandemic struck, and like a storm, it changed everything. Businesses everywhere were struggling, but my family didn't let this slow them down. They saw this as a challenge and decided to meet it head-on.
Since people couldn't come to us, we decided to take our food to them. We started offering takeaway and delivery options. Alongside our efforts, we started diversifying our offering, and built a pipeline of boutiques and markets where we would sell packaged meals for the ones looking to spice up their meals. These ideas not only kept our business going but also brought us closer to our customers.
Throughout this journey, my role has been to support my family's dreams. From late-night strategy sessions to the thrill of a new dish becoming a hit, I've been there. The journey wasn't easy, but watching my family's hard work pay off has been incredibly rewarding.
Today, our little family business isn't so little anymore. We've grown in so many ways, and not just in terms of profit. We recently opened a boutique, and have a potential new restaurant in mind. We've built strong relationships with our customers and earned their trust. We've shown everyone that a small family with a big passion for food can do wonders.
The past four years have been quite a ride, but this is just the beginning. With a dash of determination, a sprinkle of hard work, and a whole lot of love, Christine, Hervé, and Maïlys are ready to take our culinary journey to the next level. I can't wait to see what exciting new adventures await us in the future!

References
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Press Releases
Fine Dining Succeeds in the Countryside
CCI Charente-Maritime profiles the Dindin family's successful bet on haute gastronomie in rural Cercoux.
Excellence Award for Chef Hervé Dindin
Chef Hervé Dindin earns the Maître Restaurateur distinction, recognizing his commitment to culinary excellence.
Easter at L'Auberge Goes Willy Wonka
Pastry chef Maïlys Dindin crafts special chocolate creations for a Willy Wonka-themed Easter celebration.
Auberge de Cercoux Honored: A Beacon of Artisanal Excellence and Originality
L'Auberge de Cercoux, led by the Dindin family, received the 'Dynamic and Original Business' award from Charente-Maritime's Chamber of Crafts for its unique dual-concept culinary approach.
Meilleur Ouvrier de France: Hervé Dindin's Ultimate Dream
Chef Hervé Dindin competes for the prestigious Meilleur Ouvrier de France title, a lifelong aspiration.
Cercoux's Auberge: A Family Affair
The Auberge de Cercoux in Charente-Maritime offers unforgettable gastronomic experiences, reflecting a family's dedication to quality and tradition.
Delights of Bédenac: A Family Affair
The Odelys boutique, run by the Dindin family, is another testament to their culinary dedication and talent.
Maïlys Dindin Exits 'Meilleur Pâtissier' Final
Maïlys Dindin and a colleague exited the M6 show in week four, succeeding in a publicity stunt despite the setback.
Maïlys Dindin: From Palaces to Auberge
Maïlys Dindin, after partnering with a palace colleague on M6, joined her family's restaurant and launched a pastry range.
Young Duo in Antibes Palace Show
Monika Veleva faced parental opposition when she chose culinary arts over medicine, and is now on 'Le Meilleur Patissier'.
100% Female Duo in 'Le Meilleur Pâtissier'
Maïlys and Monika, ex-Cap-Eden-Roc employees, are among the seven pairs in the new M6 show season.
L'Auberge de Cercoux Thrives Amid Pandemic with Innovation and Expansion
Owners of L'Auberge de Cercoux adapted to the pandemic by enhancing takeaway services, expanding their kitchen, and planning further modernization while emphasizing local, homemade cuisine.
Grand Opening of Auberge de Cercoux
The inauguration of L'Auberge de Cercoux under the Dindin family's new ownership in October 2019.
